World Badminton Championship

Saina Nehwal has won her first two matches and plays 6th seed Shixian Wang tomorrow. Shixian Wang comes into the quarter finals beating Jie Yao, the 11th seed in a slightly more emphatic style. So lets see if Saina can enter the semis. The other quarter final to watch tomorrow is between Hongyan Pi (5) and Xin Wang (3). The winner of this match will clash with the winner of Saina vs. Shixian in the semi final.

Meanwhile current world number one, Yihan Wang is out of the tournament. [update 8PM IST, 27Aug: She’s out of the tournament. Toobad – but I think she was outclassed well and truly in 34 minues flat]

BTW, I made one observation about tags and google searches and hits on websites. It’s quite surprising that not a single soul has stumbled upon my website through google using the search phrase “Saina Nehwal”. So I ran a quick analysis on what search topics have been most successful in diverting traffic to my website and the result was quite an eye opener. Other than searching for me, people who spend their time looking for fairness creams and pani puris are more likely to come up to my site as compared to people looking up John Abraham’s butt or Katrina Kaif. Or Saina Nehwal for that matter. I felt quite let down since the whole purpose of writing about that man’s butt was to get more iballs. I thought about it for a couple of minutes and then guessed what must be amiss with my logic.

It’s the thing about statistical long tails and probabilities. Since Saina, Katrina and butts are much written about the chances of my humble ramblings on them getting shown up early enough in Google search rankings is miniscule. But since the likes of pani puris, fairness creams and IFCI sit on the long tail, the chances that my website will get picked up, if someone is looking up on these topics is high. It runs counter to common logic – that write about hot topics and you’ll get noticed more. Niche positioning. I am amazed at the kind of people that my writing resonates with – imagine being patronised by someone who is interested in “fairness creams for Muslim boys”! Or surfers  concerned if eating “pani puris will cause blindness”.

Some time back I had read a very insightful book called “The Long Tail: How Endless Choice is Creating Unlimited Demand” by Chris Anderson. The book talks about the growth of niche markets and specialist sales on the internet. So taking a leaf from this book and applying the conjecture developed above, I guess the key to getting more and different people to look at my website is to use many many tags (Napster, Amazon, eBay use the limitless potential of online store to stock up an enormous array of merchandise) and tags that are off center. If this post sounds like a pathetic lament to increase the traffic on my site as opposed to writing what really interests me and my core group of readers, then you hear right. Screw it. I dont care how many new sets of feet trample my online space. I will write what I want to write.

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